When we launched our award-winning Outlook application five months ago the name had a specific meaning. Email is filled with miscommunication pitfalls and the idea of adding someone to the Bcc subject line with no context is so inherently flawed we wondered why anyone would use it to begin with, not to mention why some of us abused it so frequently.
Bccthis would eliminate the need to send anyone a message “blindly” and, most importantly, allow users to add subtext to anyone in their email, whether they were in the To, Cc or Bcc field.
Over the past few months we’ve seen excellent growth in the number of daily downloads but we do hear from others who tell us they don’t like using the Bcc feature so our application may not be for them. It seemed our name was having a bit of a Chevy Nova effect (a false myth I know).
So starting today, along with the release of our premium version for power users, we are changing our name to Subtextual to better reflect what we do for email (which is to say, we help you add subtext to email).
The premium version of Subtextual will allow us to continue developing new features and controls to extend the core capabilities of Outlook and help you send smarter emails.
New features released with Subtextual 1.0 include:
- Support for sending and removing attachments to selected recipients only
- Assigning follow up tasks privately to Subtextual recipients
- Adding high/low priority indicators
- Customization of the default message recipients see (e.g., organizations can now add their own privacy disclaimers, brand their messages, etc.)
We will maintain a free version of the application and encourage you to explore which version is right for you.
Dave & The Subtextual Team
Subtextual Compose Window
Subtextual Message View (no plugin necessary to view)
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